Is LinkedIn working for you?

How are you using your LinkedIn profile? Do you only log on to your LinkedIn profile every so often, perhaps when a new connection request pops in? Or are you someone who keeps their profile up to date with complete and accurate information? You might even be hoping that LinkedIn will open up the next step in your career?

LinkedIn has one very specific raison d’être – professional networking – and in fairness it fulfils this function well enough. But if you are expecting LinkedIn to proffer the job of your dreams, you may well be very disappointed. And you’ll most probably miss out on real career opportunities that lie elsewhere.

In short – LinkedIn may not be working for you. And here’s why.

Is LinkedIn working for you?

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