Job Description:

Florists sell flowers and create bouquets for weddings, funerals, events and special occasions.

Job Category:
Retail & Consumer

What you will do:

On a typical day you could:

  • arrange displays of plants and flowers to attract customers
  • talk to customers about their needs and help them choose flowers and plants
  • take orders in person, on the phone and online
  • keep flowers in perfect condition
  • prepare arrangements for weddings, celebrations and funerals
  • keep up to date on new floristry techniques and trends
  • give plant care advice
  • set up flower displays at events
  • clean vases and keep the shop tidy


You’ll need:

  • customer service skills
  • the ability to sell products and services
  • to be able to carry out basic tasks on a computer or hand-held device
  • the ability to come up with new ways of doing things (creativity)

As well as:

  • to be thorough and pay attention to detail (organisational skills)
  • the ability to work well with your hands
  • the ability to work well with others (teamwork skills)
  • excellent verbal communication skills
  • the ability to work on your own (drive)
Illustration of employee looking at workspace

Entry Requirements:

You can get into this job through:

  • a college course
  • an apprenticeship
  • working towards this role


You could do a college course, which would teach you some of the skills and knowledge you need in this job. In the UK, for example, courses include:

  • Certificate in Floral Design
  • Certificate in Floristry
  • Extended Diploma in Floristry


You can get into this job through an intermediate apprenticeship in floristry.

This will usually take 2 years to complete as a mix of workplace learning and off-the-job study.


You could start as an assistant in a florist’s shop and learn on the job.

Employers may want you to have some form of academic qualification, creative flair and a keen interest in floristry. Experience in retail would also be helpful, though not essential.

Working Hours and Environment:

A typical week consists of 28-30 hours of work. You could be required to work weekends on a rota.

You could work at a store, on a market stall or in a workshop. Your working environment may be cool.

Career Path & Progression:

With experience, you could start your own business or become a freelance floral decorator, doing exhibition work, demonstrations and teaching.