Florists sell flowers and create bouquets for weddings, funerals, events and special occasions.Job Category:
What you will do:
On a typical day you could:
- arrange displays of plants and flowers to attract customers
- talk to customers about their needs and help them choose flowers and plants
- take orders in person, on the phone and online
- keep flowers in perfect condition
- prepare arrangements for weddings, celebrations and funerals
- keep up to date on new floristry techniques and trends
- give plant care advice
- set up flower displays at events
- clean vases and keep the shop tidy
- customer service skills
- the ability to sell products and services
- to be able to carry out basic tasks on a computer or hand-held device
- the ability to come up with new ways of doing things (creativity)
As well as:
You can get into this job through:
- a college course
- an apprenticeship
- working towards this role
You could do a college course, which would teach you some of the skills and knowledge you need in this job. In the UK, for example, courses include:
- Certificate in Floral Design
- Certificate in Floristry
- Extended Diploma in Floristry
You can get into this job through an intermediate apprenticeship in floristry.
This will usually take 2 years to complete as a mix of workplace learning and off-the-job study.
You could start as an assistant in a florist’s shop and learn on the job.
Employers may want you to have some form of academic qualification, creative flair and a keen interest in floristry. Experience in retail would also be helpful, though not essential.
Working Hours and Environment:
A typical week consists of 28-30 hours of work. You could be required to work weekends on a rota.
You could work at a store, on a market stall or in a workshop. Your working environment may be cool.
Career Path & Progression:
With experience, you could start your own business or become a freelance floral decorator, doing exhibition work, demonstrations and teaching.