Job Description:

A blogger creates and publishes online content, such as articles, posts, or videos, to share insights, information, opinions, or stories with a target audience.

Job Category:
Tourism, Hospitality & Entertainment

What you will do:

As a blogger, you will be:

  • Crafting engaging and informative articles, posts, videos, or other media to share online
  • Choosing subjects aligned with the blogger’s expertise, interests, and target audience
  • Conducting thorough research to gather accurate and reliable information for content
  • Drafting well-structured and compelling content while adhering to grammar and style guidelines
  • Reviewing and refining content for clarity, coherence, and accuracy
  • Incorporating visuals like images, graphics, and videos to enhance the appeal of the content
  • Implementing search engine optimization techniques to improve content visibility and reach
  • Promoting content on social media platforms to connect with and expand the audience
  • Responding to comments, questions, and feedback from readers or viewers
  • Exploring avenues to generate income, such as through ads, sponsored content, or affiliate marketing
  • Establishing a unique online persona and identity to attract and retain followers
  • Collaborating with other bloggers, influencers, and industry professionals to broaden reach
  • Tracking engagement metrics to assess content performance and adapt strategies
  • Keeping up with evolving trends, technology, and audience preferences to refine content strategies


You will need:

  • knowledge in writing and grammar
  • knowledge in content strategy and audience preferences
  • knowledge in basic SEO, visuals, analytics, social media, basic HTML/CSS and graphic design
  • knowledge in copyright ethics

As well as:

  • creativity
  • effective communication skills
  • time management (organisational skills)
  • adaptability skills
  • critical thinking and problem-solving skills
  • the ability to pay attention to detail
  • persistence, resilience and self-motivation
  • networking skills
  • empathy
Illustration of employee looking at workspace

Entry Requirements:

While there are no strict GCSE subject requirements to become a blogger, certain subjects can help develop skills that are beneficial for the role:

  1. English Language: GCSE English Language can enhance your writing skills, grammar, and communication abilities, which are crucial for creating engaging content.
  2. Media Studies: This subject can provide insights into various media formats, helping you understand how to effectively communicate your message through different channels.
  3. Information Technology (IT): Learning IT basics can be useful for managing your blog, understanding web technologies, and using various blogging platforms.
  4. Business Studies or Economics: These subjects offer insights into entrepreneurship, marketing, and understanding your blog’s potential audience and market.
  5. Art and Design: If you plan to incorporate visual elements in your blog, such as images or graphics, this subject can help develop your design skills.

Remember that while specific GCSE subjects can offer a foundation, developing your writing, communication, and technical skills through practice, online resources, and potentially higher education will contribute significantly to your success as a blogger.

To become a blogger, there are no strict qualifications or formal requirements. However, several elements can contribute to your success in this role:

Knowledge and Expertise

Develop expertise in a particular niche or topic you’re passionate about and can create valuable content for.


Building connections with other bloggers, influencers, or industry professionals.

Working Hours and Environment:

Blogging offers flexible working hours and environments, often allowing remote work and varied schedules for content creation, engagement, and promotion.

Career Path & Progression:

A blogger’s typical career involves starting a blog, growing an audience, engaging with readers, potentially monetizing through various means, expanding influence and expertise in a niche, and adapting to evolving trends for long-term success.