Vloggers create and post videos online about their life or specialist interests.Job Category:
What you will do:
You could typically:
- plan what to film and write scripts
- get permission to film people or locations
- make short films with a video camera or mobile phone
- use software to edit your videos and add text or special effects
- tag videos with web links for products you promote
- promote your vlog to get more followers
- answer viewers’ questions
- analyse web tracking data on your channels to understand what works best
- keep up to date with other vloggers’ activity and new technology
- knowledge of media production and communication
- to be able to use a computer and the main software packages confidently
As well as:
- to be thorough and pay attention to detail
- the ability to understand people’s reactions
- excellent verbal communication skills
- thinking and reasoning skills to come up with new ideas (creative skills)
- persistence and determination (drive)
- the ability to accept criticism and work well under pressure
- the ability to use your initiative
You can get into this job through:
- a college course
- an apprenticeship
- teaching yourself
- short private training courses
You can do a college qualification to get practical skills in using editing equipment and software.
In the UK, for example, courses include:
- Award In Video Editing and Production for Creative Media Industries
- Certificate in Creative Digital Media
- Diploma in Digital Content Production
A course that includes work experience will give you the chance to make contacts in the industry.
You could learn useful skills for this role through advanced apprenticeships like:
- junior content producer
- digital marketer
These typically take 12 to 18 months to complete as a mix of workplace learning and off-the-job study.
It’s important that you get as much practical experience as you can.
- volunteer to create and edit videos for charities
- do a work placement in a digital marketing agency
- edit student or community film productions
- work on content for an employer’s social media channels
You could build up your skills and knowledge using free online learning resources that show you how to create vlogs and edit video and sound.
You could also take short courses in video editing run by film schools and private training providers.
Working Hours and Environment:
A typical week consists of variable hours of work. You could work freelance or be self-employed.
You could work from home, in a creative studio or in an office.
Career Path & Progression:
You could work for a retail, fashion or marketing company, managing a team of freelance vloggers or social media influencers.