Brand Strategist

Job Description:

A Brand Strategist develops and implements plans to shape the perception and identity of a brand, ensuring it aligns with the company's goals and resonates with its target audience.

Job Category:
Marketing & Advertising

What you will do:

As a brand strategist, you will be:

  • Conduct thorough market analysis to understand consumer behaviours, preferences, and competitors, providing insights for brand positioning
  • Define and shape the brand’s unique identity, including its values, mission, visual elements, and messaging
  • Develop comprehensive brand strategies aligned with business objectives, outlining how to communicate, differentiate, and achieve growth
  • Identify and create detailed profiles of the ideal customers, ensuring brand messages resonate effectively
  • Determine where the brand stands in the market and craft a strategy to differentiate it from competitors
  • Develop compelling messaging, slogans, and content that align with the brand’s identity and resonate with the target audience
  • Establish clear guidelines for consistent brand representation across all touchpoints, ensuring a cohesive and recognizable identity
  • Work closely with marketing, design, and communication teams to ensure brand consistency in all campaigns and materials
  • Create strategies to engage customers, build loyalty, and foster a strong emotional connection to the brand
  • Provide insights on extending the brand into new products or services that align with the brand’s core identity
  • Plan and execute rebranding efforts when necessary, including brand refreshes or complete overhauls
  • Monitor and analyse brand performance, collecting data to evaluate the effectiveness of strategies and making adjustments as needed
  • Stay updated on industry trends and changes in consumer behavior to adapt branding strategies accordingly
  • Work with clients to understand their goals, vision, and target audience, tailoring branding strategies to their specific needs
  • Effectively present branding strategies to clients, stakeholders, or internal teams, explaining the rationale and expected outcomes
  • Act as a brand advocate both internally and externally, ensuring all interactions with the brand reflect its desired image
  • Navigate brand-related crises, addressing negative publicity and managing reputation


You will need:

  • Knowledge in online platforms and digital marketing
  • Knowledge in the basics of visual elements and aesthetics.
  • Knowledge in basic human psychology
  • Understanding how customers make decisions

As well as:

Illustration of employee looking at workspace

Entry Requirements:

To become a brand strategist, focusing on the following GCSE subjects can be beneficial:

  1. Business Studies: Understand fundamental business concepts and marketing principles.
  2. English Language: Develop strong communication and writing skills for crafting effective brand messages.
  3. Mathematics: Enhance analytical abilities for data interpretation and strategic planning.
  4. Art and Design: Cultivate creativity and visual aesthetics, crucial for brand identity development.
  5. ICT (Information and Communication Technology): Gain proficiency in digital tools and platforms used in branding.
  6. Media Studies: Learn about media trends and communication strategies relevant to branding.
  7. Psychology: Understand consumer behavior and psychological factors influencing branding decisions.

These subjects provide a well-rounded foundation, blending business acumen, communication skills, creativity, and an understanding of human behavior – all essential for a career in brand strategy

To become a brand strategist, you typically need:


A bachelor’s degree in marketing, communications, business, or a related field is the standard requirement.


Entry-level positions in marketing or related roles help build practical experience.


As you gain experience, create a portfolio showcasing your brand strategy projects and successes.

Advanced Education (Optional)

Pursuing a master’s degree or certifications in marketing or branding can enhance your expertise.


Building professional relationships within the industry can open opportunities and collaborations.

Working Hours and Environment:

The working hours of a brand strategist usually align with standard business hours, involving office work, client meetings, and creative collaboration. Flexibility for deadlines and occasional travel might be required.

Career Path & Progression:

A brand strategist’s career typically begins with education and entry-level marketing roles, progressing into specialized branding. This leads to mid-level positions where strategic leadership and client collaboration become essential. Advanced education, leadership roles, and industry recognition follow, potentially branching into entrepreneurship. Continuous learning and potential mentorship shape a fulfilling career, culminating in advisory roles or retirement.