Marketing ManagerJob Description:
Marketing managers plan how to promote products, services or brands and oversee all marketing activity.Job Category:
What you will do:
In your day-to-day tasks you could:
- create marketing and social media strategies and guidelines
- manage a team of marketing executives
- plan and manage the launch of new products and services
- set budgets, targets and timelines
- oversee and approve campaign content and communications
- work with in-house or outside agencies to produce successful campaigns
- organise and attend events to meet new and existing clients
- report on the effectiveness of campaigns
- maths knowledge
- business management skills
- to be able to use a computer and the main software packages confidently
As well as:
There are no specific GCSE (General Certificate of Secondary Education) subjects that are universally required to become a Marketing Manager. However, certain GCSE subjects can be beneficial for developing skills and knowledge that are relevant to a career in marketing. These subjects include:
- English Language: Strong communication skills are crucial in marketing, as you’ll need to write persuasive copy, create engaging content, and communicate effectively with colleagues and clients.
- Mathematics: A solid foundation in mathematics can be helpful for analyzing data, managing budgets, and understanding marketing analytics.
- Business Studies or Economics: These subjects can provide a basic understanding of business principles and economic concepts, which are important in marketing strategy and decision-making.
- IT/Computer Science: Marketing increasingly relies on digital platforms, so having proficiency in IT and computer skills can be advantageous for understanding online marketing tools and platforms.
- Creative Arts (e.g., Art and Design): Creativity is a valuable skill in marketing, as you’ll be involved in designing advertisements, creating visual content, and developing marketing campaigns.
- Psychology or Sociology: Understanding human behavior and consumer psychology can be valuable when developing marketing strategies and targeting specific audiences.
You could get into this job through:
- a university course
- an apprenticeship
- working towards this role
- applying directly
Marketing roles are open to graduates of all subjects. Some higher national diploma or degree subjects may be particularly relevant, like:
- business management
- digital marketing
With a degree you could join a company graduate marketing management scheme.
Depending on your degree, you may be able to fast-track through professional marketing qualifications. You can find out more from the Chartered Institute of Marketing.
You could take your first steps into marketing through a marketing assistant or marketing executive advanced apprenticeship. If you already have experience or level 3 qualifications, you could do a marketing manager higher or degree apprenticeship.
You could start as a marketing executive and complete a qualification while you’re working. You could also come to this role after working as a digital marketing manager or communications manager.
With experience, you could take qualifications to help you move into management. In the UK, these are offered by professional bodies, like:
- The Chartered Institute of Marketing
- the Chartered Institute of Public Relations
- the Institute of Data and Marketing
You could apply directly for management jobs if you’ve got experience in a related area like:
- sales management
- public relations
Working Hours and Environment:
You could work in an office or at a client’s business.
Career Path & Progression:
With experience, you could become a regional manager or marketing director. You could also become a brand or account director.
Another option is to work as a freelance marketing consultant.