Marketing Manager
Job Description:Marketing managers plan how to promote products, services or brands and oversee all marketing activity.
Job Category:What you will do:
In your day-to-day tasks you could:
- create marketing and social media strategies and guidelines
- manage a team of marketing executives
- plan and manage the launch of new products and services
- set budgets, targets and timelines
- oversee and approve campaign content and communications
- work with in-house or outside agencies to produce successful campaigns
- organise and attend events to meet new and existing clients
- report on the effectiveness of campaigns
Skills:
You’ll need:
- maths knowledge
- business management skills
- to be able to use a computer and the main software packages confidently
As well as:
- the ability to sell products and services
- excellent verbal communication skills
- the ability to use your initiative (drive)
- to be thorough and pay attention to detail
- leadership skills
- customer service skills
- creativity skills
Entry Requirements:
You could get into this job through:
- a university course
- an apprenticeship
- working towards this role
- applying directly
University
Marketing roles are open to graduates of all subjects. Some higher national diploma or degree subjects may be particularly relevant, like:
- marketing
- business management
- digital marketing
- advertising
- psychology
With a degree you could join a company graduate marketing management scheme.
Depending on your degree, you may be able to fast-track through professional marketing qualifications. You can find out more from the Chartered Institute of Marketing.
Apprenticeship
You could take your first steps into marketing through a marketing assistant or marketing executive advanced apprenticeship. If you already have experience or level 3 qualifications, you could do a marketing manager higher or degree apprenticeship.
Work
You could start as a marketing executive and complete a qualification while you’re working. You could also come to this role after working as a digital marketing manager or communications manager.
With experience, you could take qualifications to help you move into management. In the UK, these are offered by professional bodies, like:
- The Chartered Institute of Marketing
- the Chartered Institute of Public Relations
- the Institute of Data and Marketing
Direct Application
You could apply directly for management jobs if you’ve got experience in a related area like:
- sales management
- advertising
- communications
- public relations
Working Hours and Environment:
You could work in an office or at a client’s business.
Career Path & Progression:
With experience, you could become a regional manager or marketing director. You could also become a brand or account director.
Another option is to work as a freelance marketing consultant.