Marketing ExecutiveJob Description:
Marketing executives research trends and customers, create marketing strategies, and produce advertising campaigns to promote a company's products, services or brand.Job Category:
What you will do:
You could work for sales and marketing agencies, or in marketing departments of organisations like financial services or manufacturing.
You could also work for fund-raising charities, heritage organisations or the education sector.
Your day-to-day tasks could include:
- researching and analysing market trends and your target markets
- creating marketing and social media strategies
- planning and managing the launch of new products and services
- setting budgets, targets and timelines
- working with in-house or external agencies to produce attractive campaigns that increase business
- organising and attending events to meet new and existing clients
- managing budgets and reporting on the effectiveness of campaigns
- managing a team of marketing executives
- knowledge of media production and communication
- business management skills
- to be able to use a computer and the main software packages confidently
As well as:
- the ability to sell products and services
- excellent verbal communication skills
- the ability to use your initiative (drive)
- to be thorough and pay attention to detail
- persuading skills
- customer service skills
- administrative & organisational skills
You can get into this job through:
- a university course
- a college course
- an apprenticeship
- working towards this role
- applying directly
- specialist courses run by private training organisations
Marketing and digital marketing roles are open to graduates of all subjects. You could choose a specialist foundation degree, higher national diploma or degree in subjects like:
- marketing communications
- digital marketing
- business and management
Other particularly relevant courses that will give you some of the skills that are important for a career in marketing include:
- media, art and design
- English language or literature
- computer studies or IT
With a degree you could join a company marketing graduate scheme.
You could take a course to help you get into trainee marketing executive roles. In the UK, these include:
- Level 2 Certificate in the Principles of Marketing
- Level 3 Certificate in Digital Marketing and Analytics
- T Level in Digital Production, Design and Development
You may be able to get into this role through the following apprenticeships:
- marketing assistant advanced apprenticeship
- digital marketer advanced apprenticeship
- marketing executive higher apprenticeship
- digital marketer degree apprenticeship
You could join a company’s marketing department as an administrator or assistant. This could give you enough experience to work your way up to become a marketing executive or digital marketer.
You could get work experience and marketing skills by volunteering for a charity and helping with their social media and events communications.
You can apply directly to employers if you’ve got business and marketing skills. You may get these through jobs like sales, customer service or public relations work. Some employers may ask for a degree qualification though it’s not always essential.
You can do professional marketing, digital marketing and communications qualifications that may help your job prospects. In the UK look at:
- The Chartered Institute of Marketing
- Institute of Data and Marketing
- Chartered Institute of Public Relations
Working Hours and Environment:
You’ll usually work 9am to 5pm, Monday to Friday.
You may also spend some evenings or weekends at events like product launches, trade fairs or open days.
You’ll usually work in an office and may have to travel to meet clients and attend events.
Career Path & Progression:
You could specialise in digital marketing.
With experience, you could become a marketing manager, online marketing manager or director of marketing.
You could also become a freelance marketing consultant, work in advertising, sales or public relations and communications.