Sports Agent

Job Description:

Sports agents help athletes and players to find work and negotiate employment contracts.

Job Category:
Culture, Media & Sport

What you will do:

You might work for a sports agency, a law firm that specialises in sporting contracts. You could also be freelance. Some sports agents are employed by football clubs to recruit players on their behalf.

Your day-to-day duties could include:

  • scouting for new and talented athletes and players at sports matches and events
  • finding opportunities with organisations for athletes and players
  • managing your client’s marketing and endorsement activities
  • representing your client if there’s a dispute with the organisation that employs them
  • acting as a media spokesperson for your client
  • handling contract and salary packages
  • supporting your clients during times of personal difficulty, loss of form or when they’re under pressure

A lot of your work will involve contract negotiation and making sure contracts meet legal guidelines. You might use a solicitor to carry out the legal contract work.


You’ll need:

  • knowledge of human resources and employment law
  • to have a thorough understanding of computer systems and applications

As well as:

  • administration & business management skills
  • to be thorough and pay attention to detail (organisational skills)
  • the ability to work well with others (teamwork skills)
  • sensitivity and understanding
  • the ability to work on your own (drive)
  • patience and the ability to remain calm in stressful situations (leadership skills)
Illustration of employee looking at workspace

Entry Requirements:

To become a sports agent, you’ll need a combination of skills, education, and experience. While specific GCSE subjects are not mandatory, certain subjects can provide a foundation of knowledge and skills that may be beneficial in this profession, such as:

  1. Business Studies: This subject provides insights into business principles, negotiation techniques, and contract management, which are essential skills for a sports agent.
  2. Mathematics: Basic math skills are important for managing finances, calculating earnings, and understanding contract terms.
  3. English Language: Strong communication skills, both written and verbal, are crucial for negotiating contracts, drafting agreements, and building relationships with athletes and teams.
  4. Physical Education/Sports Science: While not mandatory, having a background in sports-related subjects can demonstrate your interest and passion for the industry.
  5. Economics: Understanding economic principles can be valuable when dealing with financial aspects of athlete contracts and sponsorships.

Here are additional steps you can take to pursue a career as a sports agent:

Higher Education

Pursue a relevant bachelor’s degree in sports management, business, law, or a related field. Higher education will provide a deeper understanding of the sports industry and legal aspects of contracts.

Internships and Experience

Gain practical experience through internships or work placements with sports agencies, sports teams, or athlete representation firms. This experience will help you understand the day-to-day responsibilities of a sports agent.


Build a network within the sports industry, including athletes, coaches, team owners, and other sports agents. Networking can lead to valuable connections and potential clients.

Legal Knowledge

Familiarize yourself with sports laws, contract negotiations, and athlete representation regulations to ensure you operate ethically and effectively.

Licensing and Certification

Some countries or states may require sports agents to be licensed or certified. Check the specific requirements in your region and obtain any necessary credentials.

Negotiation Skills

Develop strong negotiation skills to secure the best deals for your clients and build a reputation as a successful sports agent.

Becoming a sports agent is a competitive and challenging career, but with the right mix of education, experience, and networking, you can pursue a successful and fulfilling path in athlete representation.

Working Hours and Environment:

You might work for a large company, or for yourself. You’ll often work long hours, and may need to work 7 days a week during busy periods.

You’ll work in an office and you’ll also need to attend many of events your clients compete in.

You’ll usually need to be available at short notice to give advice to clients and to represent them to the media.

There can be a lot of travel, and you’ll need a driving licence for most jobs.

Career Path & Progression:

With experience and contacts, you could set up your own sports agency.