Job Description:

Stylists use their aesthetic skills to create appealing displays, layouts, and outfits.

Job Category:
Art & Fashion

What you will do:

Your responsibilities will depend on the area you choose to specialise in. There are many different types of stylist, including:

  • personal – work closely with individual clients to improve their wardrobe
  • photographic – help the photographer to set the scene for a shoot by capturing the mood, style and atmosphere
  • wardrobe (sometimes referred to as ‘wardrobe supervisor’) – create a character’s wardrobe for a film, television or drama production
  • catwalk / fashion show – work directly with a designer to influence the style of a show
  • editorial – focus on fashion editorials in magazines
  • prop and set – work with the environment to create a mood
  • product – work with clothing, accessories, jewellery and home products
  • food – buy ingredients, cook the food, and display it in an appetising way

However, typical day-to-day duties may include:

  • receiving instructions (the ‘brief’) from a designer, photographer or art director and coming up with ideas
  • deciding on the best clothes, accessories and backgrounds to achieve a desired look
  • buying, borrowing or hiring props, clothing and accessories
  • arranging a set
  • directing hair and make-up
  • dressing models and making any adjustments
  • keeping a stock of fashion or home accessories
  • building good relationships with shops, prop suppliers, PR agencies, photographers and models
  • keeping up-to-date with trends


You’ll need:

  • design skills and knowledge
  • knowledge of the fine arts
  • to be able to carry out basic tasks on a computer or hand-held device

As well as:

Illustration of employee looking at workspace

Entry Requirements:

You’ll usually need experience in fashion, photography or design. As a food stylist you’ll need experience in catering or home economics.

It may help to have a foundation degree, or a Higher National Certification or Higher National Diploma in the UK, or degree in:

  • fashion promotion
  • fashion styling
  • fashion journalism
  • interior or exhibition design
  • visual merchandising or display photography

Paid or unpaid work experience would also be helpful. You could get this through:

  • assisting photographers and stylists
  • work placements on magazines or newspapers
  • working in fashion retail, visual design or interior design

You’ll need a portfolio with examples of your styling work, known as ‘tear sheets’, to show to potential employers.

Working Hours and Environment:

You’ll need to be flexible about your working hours. Days are often long and deadlines can be tight. Models, props and locations may only be available for a limited time.

Most of the time you’ll be studio based, but you might also spend time on location, depending on the type of shoot. Some of your work may be spent at home or in the office.

The work can involve climbing ladders, lifting, carrying and using glue, paint and hand tools.

Career Path & Progression:

Most stylists start as assistant stylist or shoot coordinator and, with several years’ experience, gain promotion to a senior stylist position.

Once you have built up a good reputation you may choose to set up your own business or consultancy.