Image Consultant

Job Description:

Image consultants advise individuals and companies on their appearance, and how to make an impact.

Job Category:
Professional Services

What you will do:

You’ll work with people in politics, retail, and public and private companies.

You could also work with the media, contributing to television and radio programmes, and to articles in the local, national and specialist press.

You’ll advise private individuals on:

  • how to dress in colours that suit them
  • clothes, make-up and hair that will improve their look
  • how to organise their wardrobe space
  • styling for events like weddings or business meetings
  • how to present themselves in public

You’ll advise corporate clients on:

  • how to deliver training workshops
  • how to use voice and body language in business situations
  • personal branding and appearance
  • how to understand brand and corporate cultures
  • business etiquette, including spoken and written communication skills

You’ll develop a network of partners, including hair stylists, make-up artists and voice coaches, that you’ll refer your clients to.


You’ll need:

  • knowledge of media production and communication
  • knowledge of English language
  • to be able to use a computer and the main software packages confidently

As well as:

  • a flair for style and colour (creativity)
  • the ability to put clients at ease
  • tact and good listening skills
  • excellent verbal communication skills
  • the ability to influence clients in a positive way
  • a positive and self-motivated approach
  • to be thorough and pay attention to detail
  • the ability to work well with others (teamwork skills)
  • the ability to accept criticism and work well under pressure
  • the ability to use your initiative (drive)


Illustration of employee looking at workspace

Entry Requirements:

There are no set entry requirements, but it would be useful if you have experience or qualifications in areas like:

  • business consultancy
  • fashion, hair and beauty therapy
  • management
  • public relations
  • recruitment and human resources
  • retail
  • sales and marketing
  • training and coaching

In the UK, you could also work towards qualifications accredited by the Federation of Image Professionals International (FIPI).

It may help you get work if you have a portfolio showing the impact your advice can have, maybe including makeover ‘before and after’ shots.

Working Hours and Environment:

You’ll usually work from home, but may travel to visit clients at home or at work.

Your hours will depend on your clients, and could include evenings and weekends.

Career Path & Progression:

You could work for a large, international agency, or specialise in a particular area of work.