Job Description:

Influencers have large followings on a variety of social media platforms, and work to create appealing content.

Job Category:
Marketing & Advertising

What you will do:

Your day-to-day duties could include:

  • filming videos, taking photos, and writing social media posts
  • engaging with followers, for example by responding to DMs
  • liaising with companies and clients that you partner with for sponsored content
  • negotiating rates and opportunities
  • overseeing, planning, and delivering content for your partnerships
  • monitoring, tracking, and reporting on performance across different social media platforms


You’ll need:

  • knowledge of media production and communication
  • to be able to use a computer and the main software packages confidently

As well as:

  • to be thorough and pay attention to detail
  • the ability to understand people’s reactions
  • excellent verbal communication skills
  • thinking and reasoning skills to come up with new ideas (creativity)
  • persistence and determination
  • the ability to accept criticism and work well under pressure
  • the ability to use your initiative (drive)
  • organisational skills
Illustration of employee looking at workspace

Entry Requirements:

There is no best route into this career. You could complete an apprenticeship or degree in a related subject, like Marketing or Business, but this is in no way essential.

Experience running social media accounts, whether your own or for an organisation or individual, is key.

You could also complete an advanced (Level 3 in the UK) apprenticeship (or degree apprenticeship) in digital marketing. If you have a degree, you could work towards relevant post-graduate qualifications in an area like business or social media marketing.

Working Hours and Environment:

Often influencers are self-employed or signed to an agency, which means the environment in which you work is pretty flexible. It’s likely that you’ll be working remotely from different locations.

On average, influencers work 24 hours a week, although this number varies significantly between influencers.

Career Path & Progression:

You will likely start building your social media following in your own time, whilst working in another job. Once your social media following is significant, you’ll notice an increase in the brands and companies looking to create content with you, which will in turn lead to an income from sponsorship. Dedicated time and effort in creating and posting content will lead to a bigger income.

You could use your social media experience to move into a digital marketing role as part of a bigger company, eventually progressing to content or marketing management. Alternatively, you could run your own media agency, creating social content for other businesses.