Web Content Manager

Job Description:

Content managers are responsible for the information that goes on a company's website and/or other digital channels. They plan online strategies and create and manage online content.

Job Category:
Marketing & Advertising

What you will do:

Your day-to-day duties might include:

  • Taking a lead role in maintaining and developing the company’s online presence
  • Planning online strategies
  • Attending meetings to plan and develop site content, style and appearance
  • Using web content management systems (CMS)
  • Analysing website usage statistics
  • Writing reports for senior managers, clients and partnership organisations
  • Carrying out quality assurance checks on content
  • Reporting technical problems to IT support staff

The type of content you might work on could include:

  • E-commerce, like online shopping or banking
  • Product advertising and retail catalogues
  • Local, national and international news reports
  • Social media output
  • College and university websites
  • Online public information and government services

In larger companies, you might manage an editorial team. You’ll have a more hands-on role in smaller organisations.


You’ll need:

  • knowledge of computer operating systems, hardware and software
  • knowledge of English language

As well as:

  • to be thorough and pay attention to detail
  • the ability to use your initiative (drive)
  • excellent verbal communication skills
  • analytical thinking skills
  • the ability to come up with new ways of doing things (creativity)
  • the ability to think clearly using logic and reasoning
Illustration of employee looking at workspace

Entry Requirements:

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role

You may have an advantage if you do a degree in:

  • journalism
  • English
  • digital media
  • marketing

You could take a college course to help you to get a trainee manager’s job.

Courses include (in the UK):

  • Level 3 Diploma in Creative Digital Media
  • Level 4 Certificate in Professional Marketing

You could do a digital and technology solutions professional degree apprenticeship.

This will typically take around 3 years to complete.

You could start as a digital content editor and work your way up. You’ll find it easier to get work if you have examples of your writing, such as articles, blogs or freelance content work.

You’ll also need to show experience of:

  • content management systems (CMS)
  • content and style guidelines
  • search engine optimisation (SEO)

Working Hours and Environment:

You’ll usually work 35 to 40 hours a week, Monday to Friday. You may sometimes need to work overtime to meet deadlines.

Most of your work will be office-based at a computer. There may be some out-of-office duties, like attending meetings with clients or partners or interviewing people for features.

Career Path & Progression:

You could progress into information management, search engine optimisation (SEO), technical web development or wider information planning and policy roles.

You could also work on a freelance basis or set up your own business.