Job Description:

Shopkeepers manage their own stores or run a store on behalf of a retail chain.

Job Category:
Retail & Consumer

What you will do:

You’ll usually have overall responsibility for a store.

Your day-to-day duties could include:

  • taking payments, giving change and wrapping purchases
  • answering customers’ enquiries and giving advice about products
  • listening to customers’ needs and requests, which can indicate new sales opportunities
  • calculating takings and wages
  • depositing cash at the bank, book-keeping and stocktaking
  • ordering stock from wholesalers, manufacturers, agents and importers

You’ll also need to keep up-to-date with your competitors’ prices and products, and regulations covering trading and running a business.


You’ll need:

  • business management skills
  • to be able to use a computer and the main software packages competently

As well as:

  • customer service skills
  • patience and the ability to remain calm in stressful situations
  • the ability to accept criticism and work well under pressure
  • the ability to work well with others (teamwork)
  • leadership skills
  • to enjoy working with other people
  • the ability to sell products and services
Illustration of employee looking at workspace

Entry Requirements:

There are no set entry requirements.

Experience of shop work, sales, administration or management might be useful.

You could take a short course in accounts or on how to start a business to help you find work.

You might need financial backing in order to set up a business.

You could also get into this job through a retail apprenticeship.

Working Hours and Environment:

You’re likely to work long hours, including evenings and weekends.

The work can involve standing for long periods, and lifting and carrying stock.

Career Path & Progression:

You could buy a franchise, or, with experience and an established brand name, you could expand or improve your premises or buy another shop.