SEO Specialist

Job Description:

An SEO (Search Engine Optimisation) specialist makes a company more visible online by boosting its position in results on search engines.

Job Category:
Marketing & Advertising

What you will do:

Your day-to-day duties could include:

  • using programming languages like Javascript to make your company’s website more visible
  • running PPC (pay-per-click) campaigns online
  • creating sponsored social media campaigns to boost your company’s engagement
  • monitoring the analytics from your website to see if your tactics are working
  • reporting on these analytics and presenting reports to managers
  • working with other companies to integrate links (called affiliate links) to your company on their platform
  • staying up to date with algorithm changes and adjusting your SEO accordingly


You’ll need:

  • knowledge of computer operating systems, hardware and software including programming languages and coding
  • knowledge of English language

As well as:

  • flexibility, so you can adapt your methods when you need to (adaptable)
  • good communication skills
  • a sales-minded approach
  • research skills & an interest in analysing data
  • to be thorough and pay attention to detail
  • the ability to use your initiative (drive)
  • analytical thinking skills
  • the ability to come up with new ways of doing things (creativity)
  • the ability to think clearly using logic and reasoning


Illustration of employee looking at workspace

Entry Requirements:

This position is usually available to those with a degree. It’s not essential for this to be in a related subject, but subjects like Marketing or IT might be beneficial.

You could also apply with a Higher National Diploma, foundation degree or qualification of a similar level, but significant extra experience will normally be needed.

It would be a big advantage to be familiar with coding.

Working Hours and Environment:

Most full-time SEO specialists work eight hours a day, Monday to Friday. Hours may be longer towards deadlines or busy periods. There are often part-time or shared roles available in this position too.

Work could be based in an office, remotely, or a combination of both.

Career Path & Progression:

You could progress to an SEO manager role, and eventually, a Head of digital marketing or a similar senior position. You could use your experience to apply for similar roles like, for example, Marketing executive or one of the roles listed to the right.