Features for Candidates
PeopleHawk® Personality Types. Which Fits You?
The word ‘persona’ is derived from Latin, where it originally referred to a theatrical mask. The most common meaning of persona however is the public image people present to the world, perhaps in contrast to their real character.
Hence, personality types do not necessarily describe real people. However, they are based on real data collected from multiple individuals. In effect they act as ‘stand-ins’ for individuals, adding the human touch to what would largely remain cold facts based on research.
When you create personality profiles of typical or atypical (extreme) people, it helps to explain behavioural, motivational and attitudinal patterns, which synthesises the different types of people that generally exist. That’s why Personality Types are also known as model characters or composite characters that help to identify a meaningful pattern that allows us to predict others’ actions, so we can tune our own behaviour.